MASTERCLASS 6/8 · Scripts

Twelve scripts, ready to shoot.

Every script here uses the five beats from the Structure masterclass and a hook from the Hooks swipe file. Open one, read it to Rajesh, point a camera. They're written for his voice: warm, honest, occasionally blunt about what's worth your money.

🏠 The Plan 🪝 Hooks 🏗️ Structure 📐 Format & Captions ♻️ Repurposing 🎯 Audience ✍️ Scripts ⭐ The Show 📣 Distribution 🔬 Audit

① THE PROCESS

How to write one in 15 minutes

Pick the segment

Who is this for? Beginner, brand-shopper, gift-buyer, pro? (See the Plan's audience section.)

Pick the hook archetype

Question, claim, open loop, secret, number, or visual. Write the first line first.

Name the stakes

One sentence on what they lose by not knowing this.

One idea + proof

The single thing to teach, and the on-camera proof (swatch, demo, comparison).

One CTA

Shop / subscribe / visit. Never two.

② THE SCRIPTS

Tap any to open

Four segments × three formats. All in Rajesh's voice.

Brand-shopper

Conquest · 30sW&N vs Camlin▾

HookRajesh, two tubes in hand: 'Winsor & Newton, or Camlin? Let me save you some money.' On-screen: which is right for YOU?

Stakes'Most people overspend on the wrong one — nobody tells you the difference.'

Payload'Learning? Camlin gives honest quality for the price. Selling your work? The pigment in W&N is worth it.'

ProofSide-by-side swatch. 'Both genuine, both in stock.'

CTA'Tap below — I've linked both, with my pick for each level.'

Conquest · 15sIs the expensive brand worth it?▾

Hook'Is the expensive paint actually worth it? Honestly?'

Payload'For a beginner — no. For selling work — yes. It's about the pigment, not the label.'

CTA'I've linked my honest pick for your level below.'

Conquest · 90sGenuine vs Fake▾

Hook'That cheap art supply online might be a fake. Here's how to spot it.'

Stakes'A counterfeit paint can ruin a painting you spent weeks on.'

Payload'1: check the batch code. 2: real pigment is heavy and consistent. 3: the smell. 4: the price that's too good.'

ProofHold a genuine vs a known fake side by side.

CTA'Everything at Art Lounge is genuine and tested. Subscribe — I'll keep you safe.'

Beginner

Beginner · 90sWhat a beginner ACTUALLY needs▾

Hook'Starting watercolours? Don't waste money on a 24-colour set.'

Stakes'You'll use six colours and the wrong paper — and quit frustrated.'

Payload'1: these 6 colours, mix the rest. 2: 300gsm paper — here's why. 3: one round brush, one flat.'

ProofMix green/orange/skin from the 6; water-test the paper.

CTA'I've built the exact kit, under ₹2,000 — linked below.'

Beginner · 60s4 things beginners waste money on▾

Hook'The 4 things every beginner buys — and never uses.'

Payload'The giant brush set. The 50-colour box. Canvas before paper. Expensive paint before skill.'

ProofShow each, then the smarter cheap alternative.

CTA'Start with what works — my beginner kit is linked.'

Beginner · 30sPaper matters more than paint▾

Hook'Your watercolours aren't the problem. Your paper is.'

Payload'Cheap paper buckles and muddies. 300gsm holds the wash.'

ProofSame paint, two papers, side by side.

CTA'Grab proper paper — linked below.'

Pro / product

Pro · 45sThe Liquin glaze▾

Hook'I can't believe more oil painters don't use this one bottle.'

Stakes'Without it, your oils take a week to dry and your glazes go muddy.'

Payload'Liquin speeds drying and makes glazes glassy and smooth. A few drops changes everything.'

ProofPalette-knife glaze demo, then a finished landscape.

CTA'It's ₹499 and linked below. Subscribe for more oil tips.'

Pro · 30sStudent vs Professional▾

Hook'Student grade or professional? Here's how to tell in 10 seconds.'

Payload'Professional = more pigment, less filler, lightfast. Student = great for practice.'

ProofTwo swatches; rub test for lightfastness.

CTA'Match the paint to your goal — both linked.'

Pro · 6sBumper — pigment▾

6sRajesh squeezes two tubes: 'Filler, or pigment? That's what you're paying for.' On-screen: ART LOUNGE.

Awareness & warm

Awareness · 6sBrand bumper▾

6sRajesh, warm, to camera: '30 years of art supplies, every genuine brand, delivered across India. That's Art Lounge.'

Awareness · 30s10 reasons (re-cut)▾

Hook'Artists drive across Mumbai for this shop. Here's reason number one.'

Payload'We'll mix any colour you bring us. And nine more reasons…'

ProofFast store b-roll between reasons.

CTA'Come see for yourself — Kala Ghoda.'

Warm · 15sStill thinking about it?▾

Hook'Still thinking about that paint set?'

Payload'It's genuine, in stock, and ships across India. Don't let it sell out again.'

CTA'Complete your order — link in the description.'

③ WRITING FOR RAJESH

His voice is the asset — protect it

Sounds like him

Plain, warm, honest. "Let me save you some money." "Here's the truth." Short sentences. A real opinion. He's allowed to say "don't buy this."

Never make him say

Marketing-speak. "Premium quality at unbeatable prices." "Shop our wide range." It kills the trust that makes him work in the first place.